The Best One Yet
đȘ âPeak Proteinâ â Kardashiansâ protein popcorn. Trumpâs empty-shelf warning. Trailer Parksâ Millennial moment.
Thu, 24 Apr 2025
Trumpâs de-escalating his trade war with China⊠because of a warning about âempty shelvesâ.Kardashian protein popcorn?... In the Ozempi-conomy, protein brands are the top food trend.The hottest area of the housing market is⊠trailer parks. We found 3 ways to invest.Plus, the untold origin story of⊠The Teenage Mutant Ninja Turtles.$NVO $SPY $BXWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of⊠TMNT đąSubscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.âThe Best Idea Yetâ: The untold origin stories of the products youâre obsessed with â From the McDonaldâs Happy Meal to Birkenstockâs sandal to Nintendoâs Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.â-----------------------------------------------------Subscribe to our new (2nd) show⊠The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Itâs The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show⊠The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Itâs The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What caused stocks to surge after Trump's meeting?
Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.
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For our third and final story, mobile homes have gone from ugly duckling of America's housing to beautiful swan. The boom in trailers, both as low price housing and as high return investment. All right, Jack, let's start by sprinkling on some context. 2011, the Atlantic Magazine published a piece calling mobile homes America's fastest dying business. How did that article age?
Things are completely different now. Yeah, totally different. In 2025, we just saw this article published by Business Insider. It was titled Trailer Park Treasure. Because back in 2011, the trailer park industry had shrank by 70% in the previous decade. But today, the trailer park industry just finished a decade of 60% growth. That's right, besties.
Mobile homes, aka manufactured housing, aka trailers, have experienced a 180-degree turn that would make Joe Dirt proud. From shrinking to growing. And the reason is pretty obvious. Crazy high rent prices and crazy high home prices across America. Trailers are the most affordable way to live. 21 million Americans live in them already, but that number is expected to grow as the industry wakes up.
And trailers, they're probably recession-proof too. But Yetis, as long as I have known Jack, he has had a deep obsession with land.
Yes, I have.
He's loved land. I don't know why you love land, but- I'll tell you why I love land. It is a truly scarce asset. Very acute answer. I wasn't expecting, but I like it. So Jack, because you love land, can you please drop us some numbers that explain this trailer home search? Well, first, let's start with the price of a home.
Because the average price of a home sold in America has been over $400,000 for each of the last four years. On the other hand, a mobile home is one-tenth as much. There's a few interesting reasons why mobile homes are so affordable. First, they're built in a factory. So they get economies of scale as they build more and more of them.
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Chapter 3: What is the significance of the trailer park trend in housing?
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