The Best One Yet
💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.
Mon, 12 May 2025
TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsWalmart sells 1-ct diamond rings for $299… But lab diamonds are the monster DeBeers created.The Golden Globe Award is adding “Best Podcast”... We predict the Emmy’s will add Youtube.The Yuka app determines if food is healthy… It’s become the FDA of the People.Plus, the hot new VC trend? Removable Tattoos… The “Regrets Economy” is surging. $PNDRY $NFLX $KWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Juicy Couture Tracksuits 🍑Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is the significance of Walmart's $299 diamond ring?
In 1959, De Beers figured out how to make a diamond in a lab. Here's the plot twist. For 50 years, De Beers basically tried to keep that a secret in order to protect their high prices on natural diamonds. They didn't tell anyone about lab-grown diamonds because they wanted to protect their profit puppy, the $10,000 natural diamond. What Jack and I are saying here is De Beers is Kaiser Soze.
That's basically the moment we're in. They did it. They did it. They did it to themselves. De Beers, they only sold lab-grown diamonds for industrial purposes, like laser-cutting other diamonds. But eventually, some scientist figured out how to make a diamond in a lab and started selling them as jewelry. So De Beers finally caved just seven years ago and started selling lab-grown diamonds.
But get this, Yetis, another plot twist, according to Bloomberg. When De Beers entered the lab-grown diamond business, they did so intentionally at a crazy low price. And why did they do that, Jack? And I quote, create a clear divide in consumers' minds between traditional and lab-grown diamonds. Welp, looks like it worked.
Probably too well for De Beers, because the diamond industry, it's now in crisis, flooded by man-made stones. De Beers created a monster in a lab. Literally. But then, it got out of its cage. For our second story, the Golden Globes have added a brand new category, Best Podcast. Next up, we think the Emmys will embrace YouTube. That's right, because the pipe just doesn't matter.
Yetis, the 2026 Golden Globe Awards are now introducing Best in Podcasts. This is the first time a major award show is going new media. Yeah, the Top 25 Podcasts will now qualify for consideration of this brand new award. Although it's unclear how those Top 25 Podcasts will be determined. Trust us, besties, we're deep in the industry.
Apple, Spotify, YouTube, they each have a different way of tabulating the charts. So it's kind of unclear who or how is what and where. It's Still, still, still, on December 8th, the Golden Globes are going to announce the six nominees for best podcast. And if T-Boy gets robbed and we're not nominated, fine, we'll co-host the ceremony for you. It feels like the tip of the podcast iceberg, though.
Yeah, it does, Jack. It really does. Because the Golden Globe has 15 film categories, 12 TV categories, but just one podcast category. So like someday they will have the coolest co-host award with like a bunch of other awards. And I want to point out, there's going to be a bunch of podcast awards.
You know, we are referred to as like the Tina Fey and Amy Poehler of business podcasting, I believe, Jack, right? Self-proclaimed, and I love it. Brunette and blonde, just saying it works. Now, we also should point out, besties, that the Golden Globes are kind of the most promiscuous of the award shows. Yeah, when you talk about someone winning an EGOT, Golden Globes isn't in there.
Yeah, because other award shows are one vertical. Like the Grammys only does audio. The Tonys only does Broadway. But the Golden Globes do film, TV, and now podcasts. You like us. You really like us. But this isn't just the tip of the podcast iceberg. Good point, Jack. This is the tip of the new media iceberg when it comes to big award shows.
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Chapter 2: How have lab-grown diamond prices changed the engagement industry?
Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and At Will Media, I'm Misha Brown, and this is The Big Flop. Every week, comedians join me to chronicle the biggest flubs, fails, and blunders of all time, like Quibi. It's kind of like when you give yourself your own nickname and you try to get other people to do it.
and the 2019 movie adaptation of Cats.
Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.
Find out what happens when massive hype turns into major fiasco. Enjoy The Big Flop on the Wondery app or wherever you get your podcasts. You can listen to The Big Flop early and ad-free on Wondery+. Get started with your free trial at wondery.com slash plus.
For our third and final story, one app has surged to number one in the health category on the Apple iStore, and that app is Yuka. This food scanning app is scaring big food. RFK Jr. loves it. But is it a truth teller or a tyrant? Yeti's funny thing Jack and I have noticed. From Campbell's Soup to Kellogg, there is one thing all the big food brands are afraid of right now, and who is it, Jack?
Yuka. Yuka. Y-U-K-A. They got 68 million users. Here's how it works. You whip out your phone, scan a picture of a barcode, and boom. The food is scored on a scale of 0 to 100 in terms of its healthiness. And my dad loves doing this, even though he's eating like cake. I'm shocked your dad uses this app. It's like a party trick for him. I think it's the only app he uses.
But Jack, what would you see if you used this, like if you did Ritz crackers scanned on the Yuka app? Ritz crackers got a 0 out of 100. I know. There's too many additives. It's too salty. It's too caloric and a bit too fatty, according to the Yuka app. Okay. What about something like Quaker old-fashioned oats, like something really wholesome? You got a 100 out of 100. Those are just rolled oats.
There's no additives. There's nothing in there. It's just oats. Now, interestingly, the Yuka app has expanded beyond the food category because there was just such demand for this. For example, CeraVe Facial Cleanser got a 13 out of 100. because of parabens. Or Coterie baby wipes. They got a 96 out of 100 because they got just two ingredients, wipes and water. Jif peanut butter.
Basically got an F minus on Yucca. That hurts, Jack. The app actually suggests that you buy Smucker's organic peanut butter instead. Yeah. Because that's just two ingredients, peanuts and salt. My Skippies feels judged. But yetis, we dove in T-boy style. And Yucca is based in France, has 68 million users, and one third of them are in America.
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Chapter 3: What does the addition of Best Podcast mean for the Golden Globes?
And we saw this in a story we covered on our show, Red Die. We knew decades ago that Red Die was bad, but it only got banned by the FDA this year. However, consumers are now getting companies to change by using market forces through the Yucca app. Companies are making changes, regulating themselves basically, because of consumer pressure from Yucca.
And now, Yetis Jack and I should point out, when a government regulates, they do it after years of science and careful implementation. UCA is effectively making regulation happen too, but less scientifically vetted and much faster. So add it all up and UCA is basically acting like the people's FDA. We call this populist regulation.
Jack, could you whip up the takeaways for us to kick off the week? For our first story, the hot new bling at Walmart is a $299 diamond ring. Lab Grown is now half of all engagement rings. De Beers, they created a monster, but it got out of the cage and now it is eating them. For our second story, the next Golden Globe Awards will have a best podcast category.
After that, we think Emmys will embrace YouTube. Because the pipe that enters the TV just doesn't matter. And our third and final story. The Yuka app is now used by 68 million people, and it's gotten food companies to change their products. This is the People's FDA, or as we call it, the Populist Regulation. But yetis, this pod's not over yet. Here's what else you need to know today.
First, last week, Mark Zuckerberg said on a podcast that the average person has less than three friends. And then, unironically, he said that meta AI chatbots can become their friends instead. So it looks like meta is transforming again from a metaverse company to an AI company. And Zuck wants to use AI to solve the loneliness crisis. That Facebook and Instagram might be the cost.
And second, over the weekend, you may have noticed a change in how your Netflix looked. The homepage got a complete makeover. The first change to the homepage in 12 years. Yeah, they're calling it the new Netflix. And you know what? We think it looks a lot like a TikTok feed. We also think every other streamer is going to change their homepage to copy Netflix's. HBO, your move.
And finally, Pepsi is now the number four soda in America after it just got passed by Sprite. First century, it was Coke versus Pepsi. It was, Jack. Now, Coke is still number one with over 20% of the American soda market share. But now Dr. Pepper is number two behind Coke. Jack just tried his first one a few months ago. And Sprite is number three with Pepsi following at number four.
That's a shocker. It is, it is. Although I wonder where birch beer is. Big birch beer fan here, Jack. Like a birch tree? I don't even know what that is. A birch beer. It's a red. You know what? That's a story for another pod, Jack. Like root beer? I'm going to pretend I didn't hear that. Now time for the best fact yet. This one whipped up by Jack and I because Monday is for trivia. Trivia. Yes.
What app caused Steve Jobs to declare, and we quote, thermonuclear war? Besties, this app was available on the iPhone, but an even better version was only available on Android phones. When Steve Jobs learned about this, he went berserk. Crazy. And then ordered Apple to create their own version. of this app. So add it all up. And besties, here's our question.
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Chapter 4: How will the Emmys adapt to the rise of YouTube content?
Shaggy deserved way more than a sticker. So just a thank you to the whole SFFD. Incredible what you guys do. Thanks for everything you're This is Jack, our own stock of Netflix, and Nick and I both own stock of Apple. If you like the best one yet, you can listen ad-free right now by joining Wondery Plus in the Wondery app or on Apple Podcasts. Prime members can listen ad-free on Amazon Music.
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