The Best One Yet
🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.
Tue, 08 Apr 2025
Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just unveiled a $4,000 baby carrier… because the best status symbol is “status subtle.”Ford launched employee pricing for all… because tariffs will hit garages over groceries.Plus, the untold origin story of the world’s biggest marshmallow company… Peeps.$SPY $F $WBDWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Peeps 🐣Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: Should You Buy the Dip in Stocks?
This is Nick. This is Jack. It is Tuesday, T-Boy Tuesday, April 8th, and today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. Oh man, I picked a bad week for this colonoscopy, Jack. It's Thursday, right? I know. I think the stock market's getting a colonoscopy right now.
Oh, I hope you don't have to liquidate stocks to pay for it, do you? I don't have to liquidate stocks, but I feel like the whole stock market system is getting cleaned out too. It wasn't Liberation Day. It was Liquidation Day. If you know, you know. Jack, three stories for today's show. What do we got on the team, boy?
For our first story, with stocks down 17% from their all-time highs, record numbers are asking, should I buy the dip? So to answer that question, we're going to think of the stock market like a time machine. For our second story, it's Artipop. Artipop just unveiled a $3,800 baby carrier. A baby carrier because the best status symbols are actually status subtles.
And our third and final story, Land Rover and Jaguar are pausing car shipments to the United States because of the tariffs. But Ford is doing the opposite. They're giving everyone the old employee discount. If you need a new car, we'll explain why now is the time. That's right. A value meal SUV. But yetis, before we hit that wonderful mix of stories.
Whoa, fantastic mix of stories for a T-Boy Tuesday check. Yesterday, we asked you a trivia question. Yes, we did. What candy originally took 27 hours to make each and every one of them? Well, the answer... is Peeps. It's Peeps. Peeps, the little squishy sugar candy that caused your first cavity. You haven't had a cavity though, have you? I've never had a cavity. I've had a lot of Peeps.
I've had a lot of Peeps, Jack. For years, Peeps were actually handmade by a group of old German women in Pennsylvania, Dutch country, taking 27 hours to craft each and every one of them. But here's the wildest part. Peeps were a secret product only known by the locals.
That's right. Peeps were a secret mystery.
But in the last 75 years, they went from mystery backroom artisan projects into the largest marshmallow manufacturer in the world. And nothing owns a particular holiday like Peeps owns Easter. Spring, like they say, Jack. April showers bring Peeps towers. Odds are, statistically speaking, this is the one month of the year you're going to eat a peep.
But Jack and I bet you got no idea how the world's biggest little marshmallow actually came to be. So yetis, check out the latest episode of our weekly show, The Best Idea Yet. The untold origin stories of the products you're obsessed with. We'll tell you all about the secret handmade Peeps factory that was employing only German grandmas. And how Peeps growth hacked an entire calendar month.
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Chapter 2: What is Artipope's Luxury Baby Carrier?
And if you happen to have two kids and use it for both kids, it comes out to $2.50 a day. It's less than the price of a latte, Nick. And at that point, you could probably resell it at half the price. And at that point, Jack? It's only $1.25 per day. Basically paying for itself.
But Jack and I got more curious beyond the numbers and we thought, okay, what's the strategy here behind pricing something 10 times more than the other products you're selling? We've said before that the direct competition isn't necessarily the correct competition. And that's when we realized maybe Artipop is actually competing with handbags, not other baby carriers.
Because if you're a mom with a newborn... Your baby carrier is your primary accessory now. Your baby carrier has essentially replaced your coach bag. So Artipop isn't pricing in competition with the Ergobaby baby carrier, which is much more affordably priced. No, Artipop is actually pricing itself to compete with an Hermes handbag. The direct competition isn't necessarily the correct competition.
Which leads to our takeaway. So Jack, what's the takeaway for our buddies over at Artipop Baby Carriers? The best status symbols are status subtles. Status, saddles, yetis. This was the wildest part of this $3,800 baby carrier drama. This new baby carrier looks no different than all its other baby carriers. The only difference between the $400 version and the $4,000 version is the materials.
So like if you're using the $400 Artipop baby carrier- Like Nick and I are. It looks exactly like the four- $1,000 Artipop baby carrier. That's 10 times the price. You'll only notice the difference if you can tell the difference between cotton and linen on one hand and cashmere on the other hand.
And that gives customers an incentive to buy either one of the versions, both the cheaper one and the more expensive one. If you buy the cheaper one, you may hope that someone mistakes it for the expensive one. Or if you buy the expensive one, those who know, they will know. And that makes you feel good and is maybe worth the price.
Even if Artie Pop only sells one of these ludicrously expensive $4,000 baby carriers, that has lifted the whole brand. Because right now, the best status symbols are actually status saddles. Now, a quick word from our sponsor.
Every big moment starts with a big dream. But what happens when that big dream turns out to be a big flop? From Wondery and At Will Media, I'm Misha Brown, and this is The Big Flop. Every week, comedians join me to chronicle the biggest flubs, fails, and blunders of all time, like Quibi. It's kind of like when you give yourself your own nickname and you try to get other people to do it.
and the 2019 movie adaptation of Cats.
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Chapter 3: Why is Ford Offering Employee Pricing?
But this time, we're not flush with pandemic savings and stimulus checks. And price hikes, they'll be caused by tariffs on stuff made abroad. And what kind of stuff is made abroad, Jack? Cars, grills, sporting equipment, patio furniture, yard toys for the kids to play in the backyard. And mattress, mattress, mattresses.
That's the stuff we are overwhelmingly buy from overseas or stuff that requires overseas parts. So if this trade war is sustained, which Trump has signaled it will, it won't be worse in the grocery store. Besties, these tariffs, they're going to raise prices on everything, but especially the stuff in your garage. Yeah, could you whip up the takeaways for us for T-Boy Tuesday?
Bullish retail investors are buying the stock market dip. Fearful investors are thinking of selling. And the best way to look at the stock market? Like a time machine. We're just at the same place we were one year ago. For our second story, Artipop is a popular baby carrier, but they're also selling a version that's 10 times more expensive. Because the best status symbols are status subtles.
And our third and final story. Ford is offering employee discounts for all. It's good patriotic PR before the trade war kicks in. Because this time, inflation will hit garages worse than groceries. And yetis, if you've got a takeaway on our takeaways, drop a comment in the comments on YouTube and Spotify. But yetis, this pod's not over yet. Here's what else you need to know today.
First, Apple stock sank a third day in a row. The reason? Trump threatened an additional 50% tariffs on the country of China. For those keeping track, that would be a retaliatory tariff to China's retaliatory tariffs. which were retaliatory to Trump's original retaliatory tariffs for China's original tariffs. This is a tariff war spiraling out of control.
While Trump and Xi are playing tariff chicken, Apple's iPhone is caught in the crossfires. Second, J.P. Morgan CEO Jamie Dimon published his annual shareholder letter yesterday, and it was the longest one yet. 158 pages! This is not a letter, it's a novel. Now, we didn't cover it as a full story in today's episode because there wasn't that much bold new information in it.
But Jamie did have one big quote, and he said that the trade war could be the big straw that breaks the camel's back and cause a recession. And finally, we hope your calendar is free this week because there's a whole bunch of major world events happening. Okay, we had March Madness. The UConn women won it all on Sunday and the men's final was last night.
The Masters Golf Tournament begins this Thursday in Augusta, Georgia. And Coachella begins on Friday in California. Also on Thursday is Nick's colonoscopy. It is my colonoscopy. The liquidation event of the year. Now time for the best fact yet. This one sent in by Jason Geiger from Buffalo Bills, New York, about the Saratoga Springs water, the viral water we covered two weeks ago on the pod.
guy from Buffalo here with the crunchiest fact yet. Saratoga Springs isn't just famous for its fancy water. Legend says back in 1853 at Moon's Lake House, tycoon Cornelius Vanderbilt kept complaining his potatoes were too thick. In protest, frustrated chef George Crumb decided to slice them taters paper thin and fry them until crisp. Vanderbilt ended up loving them, and potato chips were born.
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