🏃 “Boot The Swoosh” — On steals Nike’s guy. NYT’s original AI sin. Tall Burger phenomenon. +Coders Smoking Camels
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What’s the latest pop‑biz news and why is today’s episode titled “Boot The Swoosh”?
this is nick this is jack welcome back it is monday september 21st and today's pod is the best one yet this is a t-boy the top three pop business news stories you need to know today do you remember the 21st night of september i remember the 23rd night of september which is
the night of
our live show in san francisco two days from now the san francisco t-boy live show at the epic palace of fine arts downtown Nick, rumors are trending online that I offered everyone unlimited hugs. That's
not what I
said. I said one hug per fan, no longer than six seconds. A boundary's been crossed after six seconds. It's a sellout move. In the meantime, yetis, there's still a few tickets available. Grab them at the link in our episode description. It's your last chance. Or go to tboypod.com. One hug per customer. Says it in the fine print. But in the meantime, Jack, we got three fantastic stories for the funnest place in finance. What do we got on today's T-Boy? For our first story, on running, the Swiss sneaker brand just stole Nike's top footballer, Kylian Mbappe. But signing a star is also a sign of a fading star. For our second story, the New York Times sued OpenAI almost three years ago, but we just got smoking gun evidence.
Of the largest theft of labor in human history, it's AI's original sin. And our third and final story is the American hamburger. It's getting taller and smaller at the same time. True story, the six-inch tall hamburger. It is a lesson in how to not make customers angry. But besties, before we hit that wonderful mix of stories. What a mix of stories. Love the mix on today's TV. We're in San Francisco all
week.
I'm really excited for the live show. Grab your tickets now. We may have mentioned it once or twice. But one strange thing you wouldn't have expected in San Francisco. What is it, Jack? The smell of smoke. Not wildfire smoke. A different smoke. Because besties, the hot new trend in tech land is... Cigarettes. Get this. According to Business Insider, 20-something tech workers are bonding over cigarette breaks. We're saying they're chain smoking while they're vibe coding. Young tech workers are finding that cigarettes are an antidote to both burnout and loneliness. Now, Jack, to sprinkle on some context, this is fascinating, is it not, my friend? It's surprising because San Francisco is one of the healthiest cities in America.
I mean, every day I go for a 5 a.m. run in San Francisco and every day I run it like a dozen other runners throughout the Marina and Pack Heights. Organic this, farm grown that, life hacking everywhere. In San Francisco, you don't give an engagement ring, you give her an aura ring. And yet smoking has become the new matcha. And besties, it's all related to loneliness. Engineers are using smoke breaks to bond. And they're using smoke breaks to take a break and get away from the computer screen.
Why did On Running sign Kylian Mbappé and how did the deal affect the company’s stock?
Because they're spending all day in front of the screen, so they're looking for any excuse to take a 10-minute break and need a new body. Now, we don't smoke. We don't endorse smoking either. But it's a wild phenomenon to see and smell. They say social media is the new smoking, right? But for the people developing social media, smoking is still smoking. Smoking is still smoking. Silicon Valley smokers, I did not see it coming. No one did. But now we can smell it coming, Jack. Oh, yeah, we can smell it. I think this explains Gen Z's fragrance maxing. Yeah. It's to offset the smoke. One sec, Jack. Zuck's asking for another mall,
bro. Sorry, buddy. Can't help you out. Jack, let's hit a three-story. 15 years before this song, two boys from the Northeast met in the dawn. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick. that's it i don't even think they need to practice 50 that's a fat tip t-boy city on your at list if you know you know because we ready to go we can't wait no more so just start the show start the show
first a quick word from our sponsor
For our first story, On Running
just signed Kylian Mbappe to wear their first cleat, but then their stock fell.
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Chapters
5 chapters
1
What’s the latest pop‑biz news and why is today’s episode titled “Boot The Swoosh”?
0:00–2:31
2
Why did On Running sign Kylian Mbappé and how did the deal affect the company’s stock?
2:31–7:27
3
What’s the “original AI sin” that OpenAI is accused of and why does it matter for the NYT?
7:27–13:56
4
How are U.S. regulators using China as a justification to limit AI copyright enforcement?
13:56–18:34
5
Why are 20‑something Silicon Valley workers taking cigarette breaks and what does it say about burnout?
18:34–21:58
Speakers
2 identifiedMore from The Best One Yet
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