Nick Martell
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Appearances Over Time
Podcast Appearances
Spectacles version 2 was slimmer.
Version 3 had better tech.
But one problem, none of them sold.
Yeah, V4, V5, they never even reached us consumers.
Oh, man.
Add it all up and Snapchat has spent 10 years and $1 billion on smart glasses that nobody wanted to buy.
Because the only thing they have to show for this huge initiative is meta Ray-Ban glasses.
That's right.
Another OG Snapchat idea that got zucked by zuck.
And yet Snap CEO Evan Spiegel, who has 51% voting control of this tech company, refuses to give up on glasses.
That's right.
He recently spun off his hardware division as a separate business to accept outside investors for the first time.
Because he has a 2020 vision of his goal.
Beat Zuckerberg, the guy who loves to copy him with smart glasses.
In fact, this Snapchat founder, his LinkedIn profile says his title is really...
VP of product at Meta.
You see what he did there?
He develops every product that Meta eventually launches a copy of.
But here's the news, besties.
Snap just launched Specs, and they didn't call them Spectacle 6 because these things are different.