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Nick Martell

👤 Speaker
30007 total appearances
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Appearances Over Time

Podcast Appearances

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

No tether, that's a digital dig at Apple, by the way, whose Apple Vision Pros are tethered

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

like a string to a heavy battery that you have to put in your pocket.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

But the built-in battery has just four hours of life.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

It's five ounces, so it's light, and the case doubles as a charger.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

So these specs are a novel piece of tech hardware that could do well.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

But the price?

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

Yeah, Jack.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

That could be a problem.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

Oh, because the price of these Snap specs is less Aviator, more Aston Martin.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

$2,200.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

Yeah.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

You have to put a $200 down payment when you order it.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

What is this, a car?

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

It's closer to a vehicle than it is to Warby Parker, Jack.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

Pricing is a signal, Yetis.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

And Snapchat is signaling that these are not your regular smart glasses.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

These are a supermodel.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

A little less Volkswagen, a little more Porsche.

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

So Jack, what's the takeaway for our buddies over at Snap?

The Best One Yet
👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches

These are the first and only smart glasses that pass the ugly test.

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