Nick Martell

The clips are the content.

Yetis, we watched some of MTS yesterday, and Jack, why don't you

Sprinkle on some context.

What did we see, man?

What did you see?

So on the side, there was a guy, an unnamed guy on his laptop, like looking stuff up on the internet as he shared his screen.

He was just trying to fill the time.

It's a lot of time to fill.

And besties, that makes clear what the business model is here.

It's CNBC or CNN, but at a one one hundredth the production cost.

No central studio space, no expensive on-air talent, and no lawyer to protect the journalist because MTS and TBPN don't have any journalists.

The business model is hoping that tech offices leave it on in the background all the time and that ads are then being sold, which show up on those screens.

And further, since this is on in the background of tech offices, it's easy to book tech leaders who want to talk to other tech people about their product.

And when the interesting stuff happens for a few minutes, they clip it into 60-second videos, which go viral, and then they sell ads on those social media views.

This is a key thing to know about these platforms.

Short 60-second clips.

of MTS and TBPN shared on X and YouTube, those get way more views than the actual shows ever do.

And besties, that's why.

For this new concept of 24-7 live stream tech news to work, the clips are the content.

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