Nick Martell

Yetis, this is what Jack and I find fascinating.

Evan Spiegel is married to supermodel Miranda Kerr.

And that is a relevant detail here.

Because these specs are designed to be a fashion statement.

Because the launch website includes black and white photography of beautiful, famous people like it's the front page of Vogue.

The first face you'll see is the model Kia Gerber wearing these specs.

Daughter of Cindy Crawford.

Then the rock star Jack Harlow, the NBA player Jimmy Butler, Grammy-winning British singer-songwriter Imogen Heap, all wearing specs and looking good.

Now, besties, let's talk ugly tests, because when Apple Vision Pros launched, we knew they'd fail, because they made you look ridiculous.

Meta Ray-Bans look fine, but the cameras in the corners give the zuck ick.

And yet, Snapchat's new specs have fashion built into them as much as they have technology built into them.

And the words Los Angeles are emblazoned onto the arm, giving it a designer vibe.

You see, with Zuckerberg harassing every move Snap makes by copying him, Spiegel is doing the one thing Zuck can't, launching something in good taste.

Besties for wearables to win, they must pass the ugly test.

So Snap is selling supermodels.

For our second story, Oatly has a turnaround recipe for oat milk and it looks, it tastes like it's working.

Because Oatly has created the Davos of drinking and it's filled with matcha flavored water fountains.

No joke.

Oh, yeah, it is.

Whip out the whiteboard.