Nick Martell

And before you know it, all the trendy coffee snobs were sipping oat milk instead of dairy.

I mean, Jack, what did they do there?

You see what they did there?

They influenced the influencers.

Exactly, like a CIA spy campaign to trick the tastemakers.

I wouldn't say trick, though, because there's some deviousness in the word trick.

Yeah, they were informing the tastemakers for a profit.

So, besties, how did oat milk get so big so fast?

The secret barista strategy.

Now, a quick word from our sponsor.

For our third and final story, FIFA's biggest money grab yet is so brazen, Jack and I are calling handball on that thing.

Because this World Cup invented halftimes for each half.

But the biggest winner of this move is actually EA Sports.

Yeti's last week, Jack and I dropped for you our World Cup pop biz preview.

We said that the planets were aligning in this World Cup for an unprecedented FIFA money grab.

Well, update, we got an even bigger money grab, didn't we, Jack?

FIFA created two new money-making opportunities at the 22nd and 67th minute of each match.

Say hello, besties, to the mandatory hydration break.

You may have seen it already.

The ref blows the whistle, and the players have to go to the sidelines to drink water bottles that have huge Powerade logos on them.