Nick Martell

And now Jack, pause the pot.

I got to ask, has this ever been a thing at a previous World Cup soccer game before?

No.

Refs have always had the discretion on very hot days to take a voluntary water break for the players, but this is mandatory regardless of the weather conditions.

Do you see the irony here?

Like it could start raining and they'll call a water break.

This is the most Americanization of a global sport ever.

We're adding two new halftimes into the game.

Like, dude, just look straight up, open your mouth, and catch the raindrops already.

Now, of course, FIFA is framing this as like they're being the good guy.

They call it a new commitment to player health and well-being.

But it is conveniently giving them something very particular, right, Jack?

12 newly sellable 30-second commercial slots.

Today's hydration break is brought to you by Pretzel.

These pretzels are making me thirsty.

This is hilarious timing because what's happening in the real world World Cup is happening in the virtual world World Cup as well.

Get this, Yetis.

Electronic Arts, the famous video game brand, just said, I'll have what FIFA's having.

Because ads are coming into video game stadiums.

That's right.