Nick Martell
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Appearances Over Time
Podcast Appearances
They're launching EA advertising.
It's in the game.
Literally, it is in the game at this point.
They want to let brands get in the game to advertise in this fake game.
You see like Qatar Airways, they're already the sponsor of real life soccer.
Why not sponsor you?
Why can't they be the sponsor of the video game soccer that you're playing on your screen right now?
The marathon sesh till 3 a.m.
Electronic Arts says they're going to give brands access to highly engaged sports audiences at scale.
Jack, could you whip up a translation for us, please?
When the fan throws their PS5 controller at the screen, there's going to be a Visa ad on that screen.
So these ads, they'll be inserted directly into the gameplay through dynamic real-time placements.
Like stadium signage, in-game content.
You know, like you'll be in the middle of your penalty kick when a fake video game announcer is suddenly going to mention his craving for Cocoa Puffs.
That could be it.
No, I actually think this could be okay because I used to play video games and the NFL stadiums in Madden, they look strangely off without ads.
Like they look too much like a virtual world.
Like you're playing a home game for the 49ers and the stadium just has 49ers logos everywhere.
It would really bring the video game to life if you saw a diverse corporate branding across the entire thing.
And instead of it being fake ads, why not have them be real ads?