Nick Martell

We just gotta hope these virtual stadiums don't get flooded with some trashy gaming ads, Jack.

The press release did name drop Visa, Red Bull, Lowe's, Peacock, and Mountain Dew as the launching sponsors.

But we don't need a video game ad for Thytaster Sol on the screen.

Speak for yourself, Nick.

But besties added all up, and if EA Sports stock was still publicly traded, we think it would rise because of our takeaway.

So Jack, time for our halfway through the podcast timeout, and we're back.

What's the takeaway for our buddies over at the World Cup?

Where there are eyes, there will be ads.

Now, besties, in announcing this new advertising business, Electronic Arts shocked and awed with a huge video game humblebrag.

They calculated that Madden players playing their Madden video game play the equivalent of 23,000 entire NFL seasons each year in their video game.

And on their soccer video game, players compete more than a billion virtual matches every month in the EA Sports video games.

And if all of the stadiums in all of those games could have ads, that is enormous inventory for future ad placements.

So besties, those stadium walls in the video game you're playing, they're soon going to have a Bud Light logo right there.

And the sneakers that the players are playing in, they're soon going to be branded.

Because where there are eyeballs, there are ads.

Jack, could you whip up the takeaways for us for Savice Wednesday?

Snap launched Specs yesterday, a computer on your face that replaces your phone for the price of a small car.

They're the first smart glasses that pass the ugly test.

Our second story was Oatly.

They're keeping their brand premium by hosting the Davos of drinks.