Nick Martell

But Victoria's Secret, since spinning off as a separate company in 2021,

has had the lame VSCO for Victoria's Secret Company.

Well, what does that even mean?

I guess you just told us, Jack.

But here's the news.

They're changing their ticker to VSXY, aligning with their new underwear line.

Very sexy.

First time we've seen a stock ticker follow a product launch for a company.

We never saw that.

Except for Meta with the Metaverse.

Well played.

But Victoria thinks that it's time to stop apologizing for the past, but not forget their toxic past.

Victoria's Secret CEO, Hilary Super, great name, by the way, published a letter on their website yesterday explaining the ticker symbol change.

She said that sexy has, quote, always been part of our DNA, and if you ask 10 women what sexy means, you'll get 10 very different answers.

So after getting burned by bralettes for about a decade, this very sexy line doesn't sacrifice comfort either.

Here it is.

The new double push-up bra has more padding for extra volume and lift, but the underwires are encased in fabric to protect against the skin for comfort.

And the strategy, it's working, and we got the receipts.

Because the double push-up bra is seeing double-digit growth.

Get this, profits popped 21% for Victoria's Secret in 2025, despite 2% fewer stores.