Nick Martell

Victoria's back.

It's not even a secret anymore.

Now, besties, to sprinkle on some context, we've talked to you before about the Victoria's Secret void that emerged back in 2020.

America lost its thongopoly.

Because Victoria's Secret got bruised badly.

You see, the founder resigned after an investigation for being extremely close associates with Jeffrey Epstein.

That, plus the backlash against Victoria's Secret's angels and their idealized image of beauty, left a huge void in the market.

And into that void jumped Kim K's Skims, Riri's Savage by Fenty, and more recently, Sidney Sweeney's Siren swooped right on in.

But Vicky has something that none of those three celebrity-backed brands do.

Yeah, what is that, Jack?

800 stores...

with dressing rooms that's right to quote that 1999 rap song shake what your mama gave you and Victoria's Secret's mama gave her a lot of retail stores and you can't ship a fitting room to someone's door no you can't Jack so Jack what's the takeaway for our buddies over at Victoria's Secret smart dressing rooms are saving stores

Yetis, two years ago, Victoria's Secret rolled out their store of the future concept.

And here's the key, the smart fitting room.

You walk into a Victoria's Secret fitting room with three items today, and those three items will pop up on a digital screen on the wall like magic.

How does it know?

RFID tags.

They're attached to each item so you can then tap a screen to learn more or request a new size without

ever leaving the room.

Now, I can't order jeans online because the sizes always vary, but I don't want to order in-store either because I'm in there with like a 32-32 and it's humiliating when I'm like, nope, they're not even getting past my thighs.