Nick Martell

They're not R&D, they're M&A.

Smoking like a banker with an appetite, Jack.

Last week, we covered that Big Bird has become an animated cameo on Sesame Street.

Now, even the Flintstone vitamins are getting disrupted.

Who would have thought?

Because of Oregon-based Groons, which was founded in 2023 to create a daily health supplement in the form of a gummy bear.

That's right.

They basically replaced Fred and Barney with ashwagandha and collagen.

Boom, you got a winner there.

You see, the gummy bear includes 60 ingredients that'll make your skin brighter, your nails stronger, your hair more beautiful.

You've heard the podcast ad stuff.

these products.

Basically, this product is Coachella in a chewable.

And Gruen's targets time-poor zillennials who like antioxidants with a side of prebiotics, but also want a nice treat yourself after everything.

One year ago, we covered Gruen's when it hit a $500 million valuation.

Yes, we did, but here's the news.

Gruen's just sold a year later for more than twice that, 1.2 billion bucks.

And they got bought by Unilever, the $126 billion European CPG personal care giant.

So how did Groons go from launch to $1.2 billion exit in under three years?

That's growth like a software company.