Nick Martell

How did it do it, Jack?

Sharing is caring.

You see, Eddies, Groons says they launch to help people stick with their wellness goals.

And Groons does that by tasting like candy.

But the more fascinating Groons growth hack to us

It's what the gummy shape allows for, which is sharing.

Groons is the only supplement that's both socially acceptable and physically possible to share with a friend.

Picture that GNC shelf.

The form factor of all the supplements out there is pills, powders, or bars.

If you try to share a powder with a buddy, that's gonna get all over the place.

And pills are awkward to share.

They'll think you're sharing drugs with that person.

Yeah, you technically could share a protein bar, but like, there's gonna be some saliva contact.

Groons, on the other hand, are sold in pouches with eight little teddy bears the shape of a candy toy.

Dish these things out like they're M&Ms at the end of the meal.

You're probably self-conscious about the keg of creatine you keep under your desk drawer, but you would share your Groons like it's Halloween candy because the branding screams candy treat yourself.

So Groons' growth hack is shareability.

You can share it at the end of your office lunch, and each share is a free sample to that other person.

And those free samples are free marketing.

So Jack, what's the takeaway for our buddies over at Groons?