Nick Martell

And the reason is in these numbers.

Diet Coke sales are up just 1% in the last year, but Coke Zero sales are up 5%.

Diet Pepsi sales are down 4% in the last year, but Pepsi Zero sales are up 18%.

But yeah, just so we're clear here, both Diet Pepsi and Pepsi Zero, they're both calorie-free, they both use artificial sugar imitators, and they're nutritionally 100% the same exact product.

Plot twist here, it's basically the same thing.

Yeah, there's a slight difference in taste, but like, okay, come on, come on, come on, come on.

Coke Zero Sugar is a little tamer on the aspartame, but it's 99% Diet Coke.

I mean, when Jack and I are looking at the strategy here, it's like the plot of The Parent Trap with Lindsay Lohan, right, Jack?

Yeah, these two are the same.

Same DNA, just different outfits.

Do you want the Napa lifestyle or the London lifestyle?

I can never decide, Jack.

But here's what we find fascinating, Yetis.

It turns out there is a huge generational divide in terms of which soda label you actually reach for.

Boomers have embraced the word diet ever since Diet Coke was invented in 1982.

But that word diet, it's kind of like a different era, right, Jack?

It conjures images of Weight Watchers, calorie counting, Jane Fonda fitness videos, just like a life of, I don't know, scarcity and restraint.

Yeah, if you were born in the 80s or 90s, like your mom definitely had an entire cabinet of snack wells, the diet snack wells, you know what we're talking about.

But zero sugar, on the other hand, resonates with zillennials who are wellness-minded.

Zillennials, you're not doing diets and you're not counting calories out there.