Nick Martell
👤 SpeakerAppearances Over Time
Podcast Appearances
Pretty much the same thing.
Diet Coke versus Coke Zero Sugar.
This is the parent trap of branding.
Oh, besties, whip out the calendars.
We got 13 days till the Super Bowl in San Francisco.
But we already know one commercial we're going to see on TV and one that we won't.
Diet Pepsi will not have a Super Bowl commercial this year.
Pepsi Zero will.
And the reason?
Well, Pepsi's CEO put it this way.
We've gone all in on zero sugar.
A majority of Pepsi's marketing budget this year is going to their zero sugar branded sodas.
We're talking Pepsi Zero Sugar, Mountain Dew Zero Sugar, Crush Orange Soda.
Zero sugar.
Across the soda aisle, the words zero sugar are everywhere right now.
We're talking about our buddies over at Dr. Pepper.
What's going on with Dr. P-Jack?
Keurig Dr. Pepper owns a bunch of soda brands.
And five years ago, they had zero with the word zero sugar on the can.
Today, Dr. Pepper has 40 different soda brands with the word zero on that label.