Nick Norwitz

So using Oreo cookie as a case in point,

Yeah, but I'm very transparent about it. In fact, in some of my videos, I say, this is clickbait. Let's see how it does. Here's how I engineered this clickbait. But here's why I'm doing it. And so to use Oreo cookies as a case in point, because I was very nervous about doing that. I didn't just do it on a whim. I'm like, well, this had a net positive or net negative effect.

Yeah, but I'm very transparent about it. In fact, in some of my videos, I say, this is clickbait. Let's see how it does. Here's how I engineered this clickbait. But here's why I'm doing it. And so to use Oreo cookies as a case in point, because I was very nervous about doing that. I didn't just do it on a whim. I'm like, well, this had a net positive or net negative effect.

Yeah, but I'm very transparent about it. In fact, in some of my videos, I say, this is clickbait. Let's see how it does. Here's how I engineered this clickbait. But here's why I'm doing it. And so to use Oreo cookies as a case in point, because I was very nervous about doing that. I didn't just do it on a whim. I'm like, well, this had a net positive or net negative effect.

I genuinely didn't know.

I genuinely didn't know.

I genuinely didn't know.

Oh, definitely talking about my health. I wasn't even worried about my career. I was talking about like public impact. I'm like, I really can't see a scenario where someone genuinely believes Oreo cookies are a health food. I don't think like an adult could be persuaded by a thumbnail. And if they can, then, you know, natural selection can thank me. But that's another question.

Oh, definitely talking about my health. I wasn't even worried about my career. I was talking about like public impact. I'm like, I really can't see a scenario where someone genuinely believes Oreo cookies are a health food. I don't think like an adult could be persuaded by a thumbnail. And if they can, then, you know, natural selection can thank me. But that's another question.

Oh, definitely talking about my health. I wasn't even worried about my career. I was talking about like public impact. I'm like, I really can't see a scenario where someone genuinely believes Oreo cookies are a health food. I don't think like an adult could be persuaded by a thumbnail. And if they can, then, you know, natural selection can thank me. But that's another question.

But what resulted was really exactly what I'd hoped and more, which was it drew forth conversations that were incredibly productive. It drew into the fold researchers who were prior, previously not aware of the work, who then started digging down the rabbit hole and finding there's legitimate research here and then investing funds Potentially in big studies in doing so.

But what resulted was really exactly what I'd hoped and more, which was it drew forth conversations that were incredibly productive. It drew into the fold researchers who were prior, previously not aware of the work, who then started digging down the rabbit hole and finding there's legitimate research here and then investing funds Potentially in big studies in doing so.

But what resulted was really exactly what I'd hoped and more, which was it drew forth conversations that were incredibly productive. It drew into the fold researchers who were prior, previously not aware of the work, who then started digging down the rabbit hole and finding there's legitimate research here and then investing funds Potentially in big studies in doing so.

We have one $2 million project I want to get up and running either later this year or next year to like rigorously assess some of our work in multiomics. And it acts as clinicians. To the point that in the months following the Oreo experiment, I was literally getting emails from cardiologists left and right saying, I saw your Oreo study.

We have one $2 million project I want to get up and running either later this year or next year to like rigorously assess some of our work in multiomics. And it acts as clinicians. To the point that in the months following the Oreo experiment, I was literally getting emails from cardiologists left and right saying, I saw your Oreo study.

We have one $2 million project I want to get up and running either later this year or next year to like rigorously assess some of our work in multiomics. And it acts as clinicians. To the point that in the months following the Oreo experiment, I was literally getting emails from cardiologists left and right saying, I saw your Oreo study.

It put me on a path to learning about lean mass type responders and lipid energy model. I realized I had a bunch of these in my practice. Some of them were statin intolerant, and I've dropped their LDL by 400 points with sweet potatoes because I understand the physiology. So if anything, it had a, quote, positive clinical impact, if anything.

It put me on a path to learning about lean mass type responders and lipid energy model. I realized I had a bunch of these in my practice. Some of them were statin intolerant, and I've dropped their LDL by 400 points with sweet potatoes because I understand the physiology. So if anything, it had a, quote, positive clinical impact, if anything.

It put me on a path to learning about lean mass type responders and lipid energy model. I realized I had a bunch of these in my practice. Some of them were statin intolerant, and I've dropped their LDL by 400 points with sweet potatoes because I understand the physiology. So if anything, it had a, quote, positive clinical impact, if anything.

i bring this up because it's it's hard i'm sure you know it's hard to like put something out there that you know is a is actually i'm going to say a little bit is is clickbaity for the purposes of drawing people into discussion and also knowing that there's going to be collateral damage there's always collateral damage someone's going to be confused somebody's going to be angry and you just accept that and i feel like at a point you just need to there's going to be haters and there's going to be lovers and it doesn't matter who you are what you say