Nick Turley

And then we had GPT-4, which was a total breakthrough in our ability to inference it.

So we just gave it away for free.

And that ended up being totally revenue positive and retention positive because it just provided access to the tech.

And I think when you make your decisions that way and you focus on the customer, you end up with a great product and revenue obviously follows too.

Look, there isn't one single thing.

The way that you build a retentive product is lots and lots of little things and really trying to make it better systematically.

I will say that with AI and in particular ChatGPT, I found that it takes people some time to really understand all the parts of their life they can delegate.

And I think many users for that, it's a multi-month process for them to understand how can this thing help me and what are all the different ways that I can plug ChatGPT into my life

But when I think about some of the breakthroughs and levers we've had, things like search and personalization, they have helped solve those user problems because search provides way more daily value to you.

It used to be that Chachapati was a pretty worky product.

We'd see usage go down on the weekend.

We'd usage go down during the summer months when a lot of people were off from work.

Today, you know, we're mobile first.

The vast majority of us are just mobile.

And we see all these personal use cases.

And I think search was a big investment that got us there.

And personalization makes Chatubity so much more relevant for you, right?

Because it gets to know you over time.

You get to know it.

And those are two things that have materially moved the way that, you know,