Nick Zekets

Yeah, you could get projected roughly in that range, sure.

I think I'll hold back on the total revenue per month at the moment.

I'm not sure that we're ready to go live with that.

Yeah, really simply, it...

It makes true human specific personalization possible in any other piece of software.

Yeah.

By and large, when you think about marketing and what marketing means and why it's hard, a lot of people are leaning into this idea of personalization.

And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation.

that just doesn't scale, right?

And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based marketing has broken the human barrier and humans can't make it work any better.

And yet the demand to personalize engagement remains.

So what we do is we use machine learning to deeply understand the behavior of humans, not clicks and moments spent on webpages, but more importantly, the subject matter that people have engaged with

And then what we're able to do is dynamically and automatically without anybody at a customer having to set any new rules, but still using the software that they're used to, simply uses a new set of things like merge tags or content blocks that will serve up content of any kind to each and every individual human across email, web, chat, anything else in real time that has been chosen for them, the result being

better engagement rates, higher conversion rates, et cetera.

Yep.

So our model is a consumption-based model.

So every time somebody sees something that's been personalized to them, it's two and a half cents.

So for a very small business that maybe has a couple hundred pieces of content and not many monthly visitors or email recipients, it might be 50 to 100 to 200 bucks a month.

For a large media business, it could be $100,000 a month.

Yeah, for us, right in there, right around anywhere between $5,000 and $10,000 per month.