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Nick Zekets

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Yeah, so it's a really great question.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

It all depends upon their volume and diversity of their market and the volume and diversity of their own content.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

But what you're really kind of thinking about is tens of thousands of personalized experiences happening across the course of the month.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We do try to inform their content strategy by saying, here's the stuff that's working, the subject matter that's working and not working for you relative to your efforts, to your community, the people who are engaging with that or not.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

But, you know, if an organization has a couple hundred pieces of, say, blog posts or white papers or product descriptions, you know, the permutations could be incredibly voluminous.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

But you're talking about anywhere between 50 to 100,000, you know, personalized moments a month.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

So we went into R&D a couple of years ago.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We were legal about nine months ago.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We started going to market four months ago, and three months and 30 days ago, we were revenue positive, and we've just been building pipelines since then.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Right now, we are proof of concepted or more at eight, so not a whole lot.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Oh, no, that's the range of what's possible.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We don't have anybody paying us a hundred bucks a month.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We have no time for that.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Everything right now is enterprise based.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

B2B marketing organizations with at least 500 pieces of content, more than 50,000 people that they're endeavoring to touch a month through web and email.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

We're predominantly looking to activate web content over email.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

So that outbound activity being personalized to every individual that they're reaching out to.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

So not dealing with as much real time effort, which also keeps our technology costs lower.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Yeah, you could get projected roughly in that range, sure.

SaaS Interviews with CEOs, Startups, Founders
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

I ain't gonna hold back on the on the total revenue per month at the moment.