Nick Zekets

I'm not sure that we're ready to go live with that.

Sure.

If you would like to multiply them, that's fine.

The range is pretty diverse.

But yes, that is okay.

Yeah.

Well, so I think it's really important to know where it is that we came from.

Last business that we built and we exited in 2018 was a marketing automation platform built on the concept of personalization.

It was called Quadrangle.

It was built specifically for higher education professionals.

The mistake that we made was building all the features on top of a personalization engine.

So as we exited that business, we did reasonably well.

The issue was, and our recognition was that the intelligence we had underlying our feature set was really the product.

And we had made the mistake of building the feature set on top.

And as we started to roll out of that, we had a really good sense that a lot of MarTech companies were trying to figure out how to do exactly this, right?

How do we deliver personalization

And they were doing it because their customers were asking them to deliver on personalization.

And what was happening is the market was basically building, you know, more and more and more tools for tagging your content and for creating more segments and for creating dynamic logic to line content and humans up, but really content and segments was the best that was happening out there.

And, and so the demand is,

incredibly well understood.