Nick Zekets

And lots of big companies have been marketing the value of personalization and marketing leadership is convinced that it's real.

So we weren't pitching a market that didn't know that this was important.

What they didn't know is that personalization and segmentation aren't the same thing.

They've been sold as the same thing they are not.

And so as we've walked in and said, hey, we know your pain point is connecting all these dots back in with a ton of logic.

Um, but what you really want to do is actually have a machine take over and do the personalization.

They all say, Oh my God, yes, you're right.

Right.

And all we have to do to get in is just say, all right, we'll just connect to the tools that you already have.

That's not really going to cost you anything.

And then as you scale up, right, you'll scale up spend because you'll see the success against the use.

Oh, 100%.

Yeah, I have absolutely no doubt that we'll be over a million in year one.

Yep.

So there are at the moment, there are three of us.

We suspect, you know, probably by the end of q2, it'll probably be more like five or six.

We just hired somebody yesterday, another developer.

How many developers don't need a lot of people to to write to with a hire yesterday.

Yeah.

So pretty lean.