Nick Zekets

But the good news is the API itself is remarkably simple, right?

And the integrations, you know, most everything now is OAuth.

And that really, that standard has made it a lot easier to kind of be able to connect to the stuff that people are using.

So it really simplifies, you know, our go to market.

We were at a couple of million by the time all said and done in a handful of weird rounds.

You know, the reality is you can get so much further along if you're really smart about product led growth and really smart about unique nuance use cases, right?

It's like, could we do a million things?

Sure.

You know, do we have the ability to scale up and down?

Sure.

But do we know that B2B marketers who believe that inbound matters are feeling extreme pain?

Absolutely.

So we're really focused on a particular subset of the market.

And doing that means that we can get to revenue pretty quickly.

And frankly, not being in higher ed anymore, higher ed is really averse to kind of paying for you to get to product.

Um, and the corporate space says, look, I could see the demo.

Yeah.

So,

You know, I think there's a couple of things that are at play there, and I think it's a really fair point.

One, you know, I would actually argue that that puts a mandate on vendors like air traffic control to be exceedingly clear on what our value is, right?