Nick
đ€ SpeakerAppearances Over Time
Podcast Appearances
Remember three years ago, the $20 Big Mac?
McDonald's was getting a lot of hate during hot inflation summer.
Exactly, Jack.
But then McDonald's did a value menu pivot.
They spent the next three years apologizing, cutting prices, and getting some high visibility promotions out there.
And it worked.
McDonald's stock rose in 2023, 24, 25.
It was at an all-time high until last week.
You see, as burrito bowl prices were popping, McDonald's nugs, they were a-dropping, baby.
So for McDonald's management, they were probably thinking mission accomplished.
Yeah.
We didn't just survive inflation.
We thrived.
Our stock's at an all-time high.
Three greens lost, Mickey D's gains.
And that is why Ronald now has the confidence to go back on the offense and dip into the protein-maxing trend.
Hence the Archburger.
It's huge.
Nick, the burger alone is $12 here in Vermont and $17 if you add soda and fries.
Jack, can you sprinkle on some more nutritional context, please?