Nick

1,020 calories is the burger alone.

65 grams of fat and 53 grams of protein.

I'm going to need more context, please.

That's twice as much fat and protein as the Big Mac, which was, I thought, their biggest thing.

Jack, that is more fat and protein than in a pony.

So the Big Arch Burger.

It's David Barr for people who don't actually work out.

Now, besties, this Big Arch burger is the biggest burger in McDonald's history based on all that data.

But it reminds us of the biggest failure in McDonald's history.

Chris, cough twice if you need our help.

Oh, he coughed in that video.

Yeah, he was crying coconut water tears, Jack.

So Jack, what's the takeaway for our buddies over at McDonald's?

The Big Arch is already a case study in catastrophe.

Yeti's wild story here.

This Big Arch burger is eerily similar to a McTastrophe from 30 years ago taught in business schools today.

We're talking about the Arch Deluxe burger.

In 1996, McDonald's introduced the Arch Deluxe.

It was marketed as having grown-up taste, and it was the product of years of culinary research.

It was 40 years ago.