Nick

They did a $150 million ad campaign that featured kids getting grossed out because the burger was too sophisticated for children.

I guess they were targeting adults, but it became the first McFlop.

Nobody bought the burger.

In fact, it alienated people.

That's right.

That original super burger was just too expensive, too many calories, and calling it sophisticated just insulted regular McDonald's customers.

It's also a bad idea to show crying kids when you're targeting families to come into your store.

Doesn't work.

And yet here we are, 30 years later, and McDonald's is introducing a similar burger with a similar name.

The 1996 Arch Deluxe and the 2026 Big Arch both dwarf the Big Mac in price and calories.

Sure, business is all about timing.

Maybe 1996 was just the wrong time and 2026 is the right time.

All right, Jack, it's a fair point, but investors seem skeptical.

The stock of McD's, it's down since that Big Arch announcement.

Because we've seen the Big Arch burger before.

This is a case study in catastrophe.

No, no, no, Jack.

This product is a case study in catastrophe.

The latest AI business to be acquired, it's called CalAI, the calorie counting app making 30 million bucks a year in revenue.

Here's how a group of high school students, high schoolers, built an AI app that just got acquired by private equity.