Nicole Lapin

And were you truly willing to walk away if they didn't?

Because I think that's where the strength in any negotiation lies when you're truly, truly willing to walk away.

How did you find her?

Or like if another founder, probably not in the same way that it happened to you, but if they get approached for some sort of M&A transaction-

And I know there was so much ick that followed.

But at that point, if we could go back, I'm sure or I'm hoping that you celebrated when the acquisition happened.

That's cool.

And when the wire actually hit, how did you feel?

Did you feel at that moment that you did it?

There are a lot of founders who go through like a depression after selling their company.

You refer to it as selling your baby, which a lot of founders do.

So was there mixed emotions at that point or were you just on cloud nine?

And just for layman's terms, can you explain what an earn out is?

Yeah, it's similar to book sales.

So you can earn back your advance, but you also have to pay for a lot of the publisher's overhead and marketing expenses and la, la, la, la, la.

Did you think that once you were done with that two-year obligation, you would just retire?

Hold onto your wallets, Money Rehab will be right back.

And now for some more Money Rehab.

within the Unilever universe, Ben and Jerry are trying to free their brand from Unilever.

Jerry just quit saying that Unilever is stifling their commitment to social justice.