Nikhil Aitharaju

It's your dollars.

So exactly before COVID started, that's when we got our first customer and then the flight lead effect kicked in.

We've got to grow faster.

Minimum is 100% over the past several years.

Yep.

I'm all set to go.

Yeah, so we are a SaaS subscription business.

Our product is Use Topic.

So we are an SEO content tool that helps brands write high-quality, comprehensive content optimized for search.

We do that in two ways.

We have a research component that automates the research involved in creating an effective outline.

And B, we give a real-time feedback on the draft as your writer is writing the content.

And we do make money by selling our SaaS subscription.

It starts at $50 a month.

Yeah, that's correct.

Yeah, it's a lot of things that didn't scale.

We went to events.

We actually offered to do the work for some of our contacts who work in the SEO content department.

And that's how we initially got our first 10 customers.

So it's a combination of events and offering value to those initial set of customers.