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Nikhil Aitharaju

๐Ÿ‘ค Speaker
134 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

Yeah, that's a good question.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

Right now, I think we've been focusing a lot on our product.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

So there's a lot of word of mouth that's working out for us.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

We're also experimenting with some free tools on our product that's getting us some traffic.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

And yeah, a lot of forums, posting about ourselves on different forums is actually getting that traffic right now.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

Honestly, we haven't measured, but there are a couple of Slack groups like Traffic Think Tank and Demand Curved.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

a couple of these key Slack groups where marketing folks hang out.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

So we have gotten some initial set of customers to those groups.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

But then after that, the word of mouth trickled in, combined with some Google SEM.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

So that's what led to this current number.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

That's great.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

It's your dollars.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

So exactly before COVID started, that's when we got our first customer.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

And then that's what the, and then the flight beat effect kicked in.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

I think, uh, uh, primarily because we see, uh, ourselves making good amount of, I mean, decent, uh, and raising, uh, money.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

We see money is means you have to go for the, the, you know, spring to the fences.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

And I'm not sure yet if we can, uh, do that with our, uh, current positioning.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

So we will wait until, uh, you know, we have a clear position to clear, uh, you know, um,

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

idea going forward.

SaaS Interviews with CEOs, Startups, Founders
How UseTopic Bootstrapped to $20k in MRR in 12 Months

But for now, I think we want to bootstrap it as much as possible.