Nikhil Aitharaju

It's not a bad deal.

So yeah, that's why we want to continue doing this and chugging along.

Number two, but maybe a couple of them on team.

No, right now we're investing back in the growth.

I mean, equity.

Oh, equity.

Yes, correct.

Yeah, so I think SEM is something that Google SEM, Google Ads is something that we're investing money in.

We're actually trying to kick off our content program.

Content is going to be a long-term play, but we at least want to lay the seeds right now and see what happens in a year.

But I think those are two channels that we're investing money in.

I think, yeah, that's pretty much where we're investing currently.

We're looking into other channels to create the predictable revenue flow.

We don't have that yet, to be honest.

It's terrible.

It's right now we're paying $500 per customer on Google ads.

And yeah, it's not a great channel at the moment.

Terrible because of the way we've implemented it.

We haven't really optimized it or been watching it really well closely.

So we've been bidding on keywords that were not really bad and that resulted in that high cost.