Nikhil Aitharaju

So we're looking at optimizing it.

But then I think I need to look into other channels than Google Ads because Google Ads can only get you X number of customers.

So we need to look at other channels that are more Facebook or Instagram or other channels.

Churn's pretty high right now.

It's around 5%, 5% to 7% monthly.

And yeah, that's because I think last year we were doing a bunch of random things.

We also launched OpenAI GPT-3 integration.

That really got us a lot of customers, but then people realized that we're not going to be generating content for you, like an entire long-form content.

So they churned.

So I think...

Right now we're trying to figure out our ideal customer and then sort of zero in on that.

Agencies or content teams are going to be our ideal customers.

Yeah, there is a path.

We are going to be experimenting with that.

We're going to be launching some full-time products to see if we can unlock that potential.

But there is a path.

We got to see if it's going to work out or not.

Yeah, so that's a good question.

So when we exited the company in 2018, Filestack actually bought us out.

And we were looking to work on new ideas.