Nikhil Aitharaju

We were helping them with SEO.

Oh yeah.

Great relationship.

Uh, we still take advice and, uh, you know, if this doesn't work out, we're going to figure out some other ideas together in the future.

Yep.

I think we want to utilize every relationship that we got to figure out if we have product market fit.

So yeah, that's what we did.

Yeah, that's a good question.

So

For the number of briefs, it's partly to be extremely transparent based on the competitive landscape and what they're doing.

So we are pretty new to this industry.

So we looked at other competitors in the space who were kind of offering similar solutions.

And we sort of based off our pricing based on that.

And then we realized that a lot of marketing teams, unless you're a big content team, you don't have a lot of writers in-house.

And they wouldn't be willing to pay more for those seats, unlike sales organizations where you have to pay per seat.

So number of seats is not going to be a big lever.

So that wasn't the case.

I think briefs, it's easy to kind of peg the value because if you're spending $100 on content or $200 on every single content, if you can optimize it or do a better job researching, it's only $10.

So it's only like 5% of what you're spending on every piece.

So it's easy to justify the value.