Niko Papademetriou

You have to think about the people that they are interacting with every day, the customer standing right there, the customer in the drive-thru lane.

If those are your North Star in what you're building against and investing in, you're on the right track, big time.

So we're not going to change any of that.

What I will say is that we have always had a deep belief that data and our data architecture and thus our ability for our customers to connect with their data and use their data in ways that better their business, whether it's driving top line or

mitigating exposure to supply chain challenges or driving down costs, all of the above and more, data is the linchpin for all of these things.

But you have to have access to it.

It has to be fluid.

Data's alive.

And you have to understand that.

And you have to have a platform that understands that and that is empowered by the fact that data is not this static thing that just happened here and sits over there forever.

And so focusing on ways that we can continue to enhance and enrich the way that our customers from the folks in the restaurant to the CFO or the CMO in the organization and everybody in between can look at, see, touch, feel that data, make decisions that are informed by that data and have that better other aspects of their business.

That's where we're going to continue to invest.

And so we do see things like being able to better bring together the snapshot of your guest, of your customer in ways across channels and potentially even in ways across businesses.

There are more and more companies today that own and operate multiple brands.

And who's to say or why should only one of those brands, one at a time, if you operate three or seven different brands, why should you only look through the lens of that one brand when it comes to engagement with your customers?

The short answer is you shouldn't.

You should be able to see that snapshot of the customer across.

your brands, across your portfolio.

So ways that we can continue to invest in bringing rich insights off of the data and then actionable intelligence around that data to our operators from the cashier inside the four walls of a restaurant all the way up to the C-suite.

perhaps a generic answer, but it is very true for me.