Nilay Patel

They're the people who run the social platforms.

So Google obviously has massive investments in AI.

They run YouTube.

Meta has massive investments in AI to what end?

Unclear, but massive investments in AI.

They run Instagram and Facebook and WhatsApp and the rest.

Just down the line, you can see –

OK, Elon Musk is going to spend tons of money on XAI and he runs Twitter.

And this is a big problem, right?

If your business, your money, your free cash flow is generated by the time people are spending on your platforms and then you're plowing those profits back into AI, you can't undercut the thing you're spending the R&D money on by saying we're going to label it and make it seem bad.

Are there any platforms that are doing it that are saying, hey –

We're going to promise you that everything you see here is real because it seems like a competitive opportunity.

Is there user demand for this?

This does seem like the incentive that will work.

If enough people say, hey, I don't know if I can trust what I see.

You have to help me out here.

Make this better.

Would that push the platforms into labeling?

Because it seems like the breakdown is at the platform level.

The platforms are not doing enough to showcase even the data they have, let alone demand more.