Nina Eichacker
👤 SpeakerAppearances Over Time
Podcast Appearances
Fashion-tainment.
It sounds like a newfangled word for something that already exists.
It sounds like a newfangled word for something that already exists.
Paul Hardart, who heads the Entertainment, Media, and Technology program at NYU Stern, says call it communications, call it marketing, call it advertising.
Paul Hardart, who heads the Entertainment, Media, and Technology program at NYU Stern, says call it communications, call it marketing, call it advertising.
Gap wants to formalize what's made the retailer go viral lately.
Gap wants to formalize what's made the retailer go viral lately.
It's pop culture collaborations with musical artists, like its Better in Denim campaign featuring Cat's Eye.
It's pop culture collaborations with musical artists, like its Better in Denim campaign featuring Cat's Eye.
In some ways, these campaigns look more like music videos.
In some ways, these campaigns look more like music videos.
Hartnett says that is very much on purpose.
Hartnett says that is very much on purpose.
It's likely why Gap has hired a Paramount executive and why the retailer is having her open an L.A.-based office on Sunset Boulevard.
It's likely why Gap has hired a Paramount executive and why the retailer is having her open an L.A.-based office on Sunset Boulevard.
Hartard says we might not see Gap Inc.
Hartard says we might not see Gap Inc.
movies or TV shows, but he could imagine, say, musical events in the same kind of way that Red Bull puts on extreme sports, breakdancing and gaming competitions.
movies or TV shows, but he could imagine, say, musical events in the same kind of way that Red Bull puts on extreme sports, breakdancing and gaming competitions.