Nir Bashan

There is coming up with some mergers and acquisitions and acquiring that talent on.

There is cultural shifts that can happen

Even in a mammoth company with tens of thousands of employees that just shifts the paradigm a little bit.

Again, it's not everyone's always looking for the big kind of, oh, this is going to revolutionize everything and change everything tomorrow.

But sometimes it's those little ideas, those little movements that can create incredible ripples down the line that are some of the most powerful impacts ever.

Definitely.

Good question.

In my book, The Solution Mindset, I looked at

a company dedicated to the long run, right?

And I found two incredible companies.

One was a bourbon company.

The other is international paper, right?

Out of all the companies, everyone thinks the liquor and cigarette business, oh, they're the worst and even worse than them.

The paper industry, right?

They're clear cutting forests everywhere.

And it turns out that is like completely not true.

What really is going on is that people are making in the bourbon industry and this company in particular,

are making choices for the long run, right?

Not about, hey, you know, what trend will come and go.

How do we make this bourbon last and take the trip so that when 18 years, 25 years, 30 years later, when we're all gone, hopefully not, but some of the people who work on that bourbon are 70 to 80 years old.