Nir Bashan

It focused on a lot of issues that people were having on a broad scale.

And a lot of the feedback that I started getting, John, is, okay, this is great.

We understand the background.

We get the philosophy of why we're trying to solve these kind of wide-ranging issues.

But then people are like, well, how do you do it?

All right.

And the creator mindset had some tools in there and add some techniques.

But the new book focuses really on taking those wide ranging ideas with good storytelling and different elements of people throughout the world that are solving problems.

But then I give people concrete things that they can do right away to become more creative and innovative.

And those are things that people can do at work.

they can do in their communities, they can do, I know that mattering and doing things in life that are important, not just for commerce, but important for relationships and important for the world are, are something that you're really focused on working on.

And so this book, the new book has a lot of kind of wide ranging stories, but then it gives people those actionable things that they can do no matter what they want to accomplish.

100%.

So the gap is really around

trying to apply creativity every day.

People knew that they wanted to become more creative.

They knew that it's something that was important to do, but like physically applying it every day, connecting the rubber to the road and making it go was a concern.

It was something that people were like, hey, Nir, I like the keynote.

I get it.

I'm inspired by the creator mindset.