Nir Bashan

I'm an accountant.

So what does that have to do with me?

Or I'm a supply chain manager at a manufacturing plant.

How does that impact my day to day life?

And it really is about connecting the dots for people and letting them understand that creativity is something that is inherent in every human being on Earth.

It's like a gift.

that God gave us to be able to go out in the world and solve problems as they come up instead of reacting to them or coming up with contingency plans.

This is the one thing that I've found consistently throughout my entire career to work in circumstances that no other solution has worked in.

arrive at 10 superpowers this book is really all about individuals right i've worked with a lot of companies over the years a lot of different associations i wanted this book john to get people excited and i wanted to plant that seed very early on that this book is really about

a tool that anybody can use to become more innovative and more creative, especially if people didn't think that they were creative to start with.

And that's the catalyst.

So it is written for the individual.

The beauty that companies and different associations, people who read it, people have bought copies to give to their entire workforce.

It has been about spreading that individual hope

and optimism and positivity and allowing people to own their own journey, be happy, be thankful that they get the opportunity to solve problems, which is an incredible thing.

Most of us spend our entire life running away from issues, right?

But this creativity gives you that power to take on those problems head on and solve them once and for all.

100%.

So I looked around the world at the 10 most pressing issues that I can find, all kinds of issues from pollution to overcrowding of jails and how we treat prisoners to healthcare in Japan and all kinds of issues that we are having as a society.

And I looked at those issues and said, these are things that