Nir Eyal

I do things that actually help me live longer.

So to answer your question, beliefs aren't magic.

Beliefs change behavior, and that behavior becomes our biology.

And that is the case when it comes to our physical bodies, for our businesses, for our relationships, in all facets of our life.

So we want to look at those areas of our life where we feel the muck, right?

That New Year's resolution that you've had for years and years that keeps coming back.

That relationship.

that annoys you and somehow you can't repair for whatever reason.

It just keeps being an annoyance.

The little things in life that frustrate you.

Anywhere that you're not being your full self, you're not living to your full potential.

And what's fascinating is that

Everybody has these limiting beliefs.

Everyone has them because they're hidden.

Because at the time, these limiting beliefs, they feel like facts and we don't recognize them for what they are.

They just feel like they're absolutely true.

That person is just that kind of person.

That business opportunity can't possibly work.

I'm the kind of person who can't.

Oh, here's the most common one I hear.