Nir Eyal

I don't have time.

I'm too busy.

Hear it all the time.

What is that?

Just a limiting belief.

And it's not always serving us.

So what we want to do is to look for the areas where we're stuck, not necessarily find more information, but actually assess for ourselves, take out those limiting beliefs, look at them, and figure out, are they serving us or are they hurting us?

Now, the hard part is that we can't see these for ourself because they're hidden, right?

Because we think they're facts.

It's almost like your face.

that we all have faces, but you can't see your own face.

The only way you can see your own face is to take a look at the mirror.

And that's not always comfortable, because sometimes you see things you don't like.

Maybe you have a pimple or whatever, you have a hair where it shouldn't be.

Sometimes you see things you don't like, and so we resist

looking at those limiting beliefs.

Why?

Because we have what's called a psychological immune system.

We resist anything that might change our beliefs because our default state is passivity.

We like sticking with our old beliefs.