Nir Eyal

Why?

Because then I don't have to do anything.

That business can't possibly work.

Impossible.

These leads are crappy.

There's no way anybody could succeed.

Well, if I believe that, it instantly becomes true.

I don't have to do anything about it.

And so it's only if we wanna reach our full potential, we have to unpack those limiting beliefs, take a good hard look at them and figure out how we can change them to serve us.

Sure, yeah, so we talked about how you need to know for motivation to persist, you have to know the behavior, right, what it is you're going to do, the benefit, why you're going to do it, and then the belief underlies it all.

So it's a triangle where the base of that motivation triangle is, of course, belief.

And so you have to believe in the benefit coming, and you have to believe in your ability to do the behavior.

Now, how do you do that?

How do you pick good beliefs?

We've all heard, just believe, that's the key, just believe in it.

Well, where's that magic button that I can just alter my beliefs?

It's not that simple.

And in fact, we know that positive thinking, that just manifesting and visualizing, if you do it wrong, it can actually be harmful.

We can talk about how to do this right versus how to do it in a way that actually saps your motivation.

But the right way to do it is to leverage what I call the three powers of belief.