Nir Eyal
👤 SpeakerAppearances Over Time
Podcast Appearances
The three powers of belief are the fact that our beliefs shape what we see.
This is called attention.
They shape what we feel.
They literally shape, they decide our internal states, what we feel.
feel inside our bodies.
So that's the power of anticipation.
And then finally, and most importantly, our beliefs define what we do.
We call this agency.
So those are the three powers of belief, the power to change what we see, what we feel, and what we do.
We underestimate this greatly as entrepreneurs because we think we have to be very logical and fact-based.
And that is important, of course.
We have to speak from a place of honesty.
But when we don't really know, okay, we can't predict the future.
We don't know what's going to happen.
This is where what we call company culture really matters.
What is company culture?
Company culture is just a codified set of beliefs.
Okay, this is what we do here.
This is what gets you promoted.
This is what gets you fired.