Nir Eyal
👤 SpeakerAppearances Over Time
Podcast Appearances
Many times he was wildly off.
But he always had this vision.
And that vision wasn't based on fact.
He didn't know the future.
He chose a set of beliefs that motivated everyone at Apple.
And that's what every single founder has to do with employees.
So your most important job is to build a vision for where you're going, to help people see that possible reality.
And this is the second power of belief, the power of anticipation.
Based on what we see, it defines what we will do.
Well, it depends which of the three is missing.
So is it that you don't know what to do?
That's almost never the case these days because if you don't know what to do, just Google it, right?
Ask ChatGPT.
You'll figure out what to do.
That's not the barrier anymore.
It used to be, not anymore in the information age.
Then you've got the benefit, right?
Maybe I know what to do, but I don't really care about the reward.
That's not meaningful for me.
Maybe it's not enough of a reward.