Nir Eyal

Did anybody say, no, I don't think that's going to work.

I think it's a bad idea.

Did anybody do that to you?

Right, right.

What did they say to you?

Right, right, because it probably is not going to work.

They could envision how it could work.

What, are you going to do a podcast?

Yeah, okay, yeah, sure.

Good luck with that one, right?

Because for them, they couldn't see what you saw because you believed not only in your abilities, you believed in this opportunity.

And that shaped your reality.

You could see something that other people just couldn't see.

Yeah, that's exactly right.

Yeah, so if you go on Google and type in checkerboard illusion, what you'll see is that there's two squares, square A and square B, and square A looks much darker than square B. Very obvious, right?

Everybody who looks at this says, yes, absolutely, square A is definitely darker than square B.

But if I put a strip of the same color overlapping square A and square B, you'll see that square A and square B are exactly the same color.

Now, that's very interesting.

It's kind of an optical illusion.

What's crazy is that even when you agree with me, yes, square A and B are the same color, when you look at it again, it still looks like they're different colors.