Nir Eyal

So your brain is lying to you, is literally lying to you and not allowing you to see the truth.

Even when you know the truth, it won't allow you to see reality as it really is because of your prior understandings, because of your prior conditioning.

And so this is why the power of attention changes so dramatically what we are actually able to see in our environments.

We need to have practices in place that constantly remind us that we're wrong.

That we need to have what's called intellectual humility.

That if we want to get the best out of ourselves, we have to see reality not only as it is, but as it could be.

So we need strict practices in place to force us

to see these opportunities, to see what's available to us.

And so this gets us into this subject that we call entrepreneurial alertness.

Entrepreneurial alertness.

That we know that successful entrepreneurs, they're not necessarily lucky innately,

They make their own luck.

They make their own luck.

It's a beautiful study where they took people who were self-identified, people who called themselves lucky or unlucky.

Okay, it was a label they assigned to themselves.

They believed, is it a fact?

No, they believed they were either lucky or unlucky.

Then they gave them a very simple task.

The task was, we want you to look at this newspaper and simply count the number of images.

One, two, three, four, how many images are in this newspaper, okay?