Nir Eyal

It's just like practice.

The first time you learned to ride a bike, it was very difficult, you kept falling over, it was so hard, and then it became easy peasy.

First time you learned to drive a car, first time you learned to do anything, it's difficult until it's not.

And so what we find in the research is that people who consistently push themselves out of their comfort zone, they take...

that maybe were a little uncomfortable.

They talked to people that was a little bit uncomfortable.

They do things that push themselves slightly out of their comfort zone again and again and again.

Turns out, they not only provoke luck, they become more lucky.

They start seeing opportunities where they didn't before.

For example, oh no, I can never just walk up to a stranger and have a conversation.

I just did this on the plane ride over.

I'm in LA.

I just took a flight from Spain.

And I had a conversation in the flight, in the galley, right, where they had little snacks and drinks.

I talked to this wonderful lady who lives in LA.

We had this great conversation.

Now we exchange information.

We might do some business together in the future.

That would only happen if I was pushing myself, if I was looking for opportunities to push myself out of a comfort zone.

That was something I wouldn't do before, is just talk to a random stranger for an hour and a half on a flight.