Nir Eyal

After a long time trying to figure out why I had these behavioral patterns, my first inclination was to blame the food companies, that they're making us fat, that it's the terrible food in our ecosystem. I think that is true to some extent. And it definitely helped me psychologically to vilify the food makers and blame McDonald's and blame processed food companies.

But to be honest, I played a pretty big role in that as well. And it wasn't until I figured out why I was emotionally eating and that leading to obesity that I could get my health and my weight and my life under control. And that was a turning point in my life. And so that kind of was the genesis. And then I remember also, I used to be really fascinated by Consumer Reports.

But to be honest, I played a pretty big role in that as well. And it wasn't until I figured out why I was emotionally eating and that leading to obesity that I could get my health and my weight and my life under control. And that was a turning point in my life. And so that kind of was the genesis. And then I remember also, I used to be really fascinated by Consumer Reports.

But to be honest, I played a pretty big role in that as well. And it wasn't until I figured out why I was emotionally eating and that leading to obesity that I could get my health and my weight and my life under control. And that was a turning point in my life. And so that kind of was the genesis. And then I remember also, I used to be really fascinated by Consumer Reports.

It used to be a magazine. Now it's just a website. But when I was growing up, we had this magazine called Consumer Reports, and they would tell you the inside outs of how products manipulated you and what was a good product and what was a shady product. And there was something in that fascination of like, wow, you can design products to get people to do things. And that was really interesting.

It used to be a magazine. Now it's just a website. But when I was growing up, we had this magazine called Consumer Reports, and they would tell you the inside outs of how products manipulated you and what was a good product and what was a shady product. And there was something in that fascination of like, wow, you can design products to get people to do things. And that was really interesting.

It used to be a magazine. Now it's just a website. But when I was growing up, we had this magazine called Consumer Reports, and they would tell you the inside outs of how products manipulated you and what was a good product and what was a shady product. And there was something in that fascination of like, wow, you can design products to get people to do things. And that was really interesting.

And yeah, it was just an early fascination. And I carry that forward until what I do today, which is I'm a behavioral designer. So I help companies on the business side. I help companies produce products and services that create healthy habits. That's my requirement. There's lots of companies I won't work with alcohol, tobacco, firearms, pornography, lots of companies I won't work with.

And yeah, it was just an early fascination. And I carry that forward until what I do today, which is I'm a behavioral designer. So I help companies on the business side. I help companies produce products and services that create healthy habits. That's my requirement. There's lots of companies I won't work with alcohol, tobacco, firearms, pornography, lots of companies I won't work with.

And yeah, it was just an early fascination. And I carry that forward until what I do today, which is I'm a behavioral designer. So I help companies on the business side. I help companies produce products and services that create healthy habits. That's my requirement. There's lots of companies I won't work with alcohol, tobacco, firearms, pornography, lots of companies I won't work with.

but there's lots of companies that use my services for good so i help companies like fitbond uses the hook model that i developed to build an exercise habit through their app duolingo a company that that uses my methodology to help people learn new languages even products like sunnyside actually help people

but there's lots of companies that use my services for good so i help companies like fitbond uses the hook model that i developed to build an exercise habit through their app duolingo a company that that uses my methodology to help people learn new languages even products like sunnyside actually help people

but there's lots of companies that use my services for good so i help companies like fitbond uses the hook model that i developed to build an exercise habit through their app duolingo a company that that uses my methodology to help people learn new languages even products like sunnyside actually help people

drink less so they use my methodology it's a company i invested in it uses my methodology to help people break bad habits as well and so i've looked at both sides of the coin as a behavioral designer working for companies to help them build healthy habits but then also with my second book indistractable is about how we can break bad habits ourselves from a consumer perspective and those bad habits can include any kind of distraction whether it's too much news too much booze too much football too much facebook any of these distractions that pull us away from what we really want to do with our time and attention

drink less so they use my methodology it's a company i invested in it uses my methodology to help people break bad habits as well and so i've looked at both sides of the coin as a behavioral designer working for companies to help them build healthy habits but then also with my second book indistractable is about how we can break bad habits ourselves from a consumer perspective and those bad habits can include any kind of distraction whether it's too much news too much booze too much football too much facebook any of these distractions that pull us away from what we really want to do with our time and attention

drink less so they use my methodology it's a company i invested in it uses my methodology to help people break bad habits as well and so i've looked at both sides of the coin as a behavioral designer working for companies to help them build healthy habits but then also with my second book indistractable is about how we can break bad habits ourselves from a consumer perspective and those bad habits can include any kind of distraction whether it's too much news too much booze too much football too much facebook any of these distractions that pull us away from what we really want to do with our time and attention

Exactly. And it's the same thing, by the way, with our technology. Something I talk about is the first and most important step to becoming indistractable is doing what I call mastering internal triggers that we know we do when we do time studies of why people check their devices. They will tell you they think that they're checking the device because of some external trigger, right?

Exactly. And it's the same thing, by the way, with our technology. Something I talk about is the first and most important step to becoming indistractable is doing what I call mastering internal triggers that we know we do when we do time studies of why people check their devices. They will tell you they think that they're checking the device because of some external trigger, right?

Exactly. And it's the same thing, by the way, with our technology. Something I talk about is the first and most important step to becoming indistractable is doing what I call mastering internal triggers that we know we do when we do time studies of why people check their devices. They will tell you they think that they're checking the device because of some external trigger, right?

A ping, ding, a ring. They think that's the cause. But it turns out that's only 10%. When we look at how many times people check times a day that people check their phones, only 10% of the time that they look at their screen is Is it because of an external trigger? The other 90% of the time that we check our devices, it's because of what's called an internal trigger.