Nir Eyal

It sees reality as it predicts it will be.

So based on your priors, what we call your prior beliefs, you can't see it any other way because to you, a checkerboard always looks a certain way.

And so when we deceive the eyes and the brain, even when intellectually you know the answer, there's nothing you can do about it.

You can't see it otherwise.

And so that's why it's so important to realize that if that's just an optical illusion,

what about all the other myths and lies that I'm believing, that I've adopted for myself?

We call these limiting beliefs, and we see this all the time.

That, you know, the middle of the word, it's just a coincidence, we can't read too much into it, but you can't spell belief without lie.

It's in the middle of the word, right?

And so I think it's important to differentiate

what I think we get wrong about reality in a way, that facts and beliefs are different.

That a fact is a objective truth.

It is something that is true whether or not you believe it.

So the world is more like a sphere than it is flat.

That's a fact.

Sorry, flat earthers.

The world doesn't, the shape of the globe doesn't care what you believe.

That's an objective truth.

You can't change objective truths.

On the other end of the spectrum is faith.