Nir Eyal

Let's say, where do we go out for dinner?

Or there's the parenting.

That's actually a much better example of like, you know, when you have kids, I don't know if you have, you and your wife may have a disagreement of how to raise the kid one way or the other.

And she says, no, no, no, I really think they shouldn't eat too much sugar.

And you say, no, no, sugar's fine.

We ask each other,

What's your one to 10 on that?

And when it turns out, there's usually almost every time a huge gap.

Whereas the person says, hey, I want it to be this way.

And the other person says, no, I want it to be that way.

Oftentimes, one person is an eight and the other person is a two on how important that is.

So done deal.

No need for an argument or disagreement.

The person who cares deeply about that issue agrees.

Just do what they want because they care way deeply on it.

It's only the small minority.

I would say it's maybe 10% of the time where you're close together, where it's a 7 and an 8 or a 6 or a 5.

If it's anything less than a 5, who cares?

Just toss a coin.

But if it's more than a 5 and you're close, that's the only stuff you actually have a discussion about.